Our Training

Dealing with the media is not rocket science! There are ground rules, conventions, and techniques but these can all be learned. Preparation and presentation of information is often the key to success, as well as developing your own personal style.

Audiences respond to someone they can relate to. This is why knowing and understanding your audience is the key to successful communication. Appearing too slick and using corporate jargon can alienate them. Filming and reviewing interviews or presentations plays an important part in our training. 

Accolade is a specialist independent communications training company without links to a public relations consultancy. We are here to test the messages and help people get them across effectively. We can work in partnership with internal PR/Communications staff, or your agency, and build a tailormade training package that fits your needs and objectives.

We also run presentation skills training and rehearsals for face-to-face presentations, and expert opinion or thought leadership videos.

Most people find our media interview training workshops helps then communicate more effectively in all areas of their life, not just with the media. Many organisations regularly include one of our programmes as part of their management development training.