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Media News

Top Tips from Accolade


  • It is YOUR interview. Only agree to talk about what you know about.

  • Try to discover the angle of the story before the interview.

  • There is no such thing as “Off the Record”.

  • Be prepared. Don’t try and wing it.

  • Ditch the jargon.

  • KISS – Keep it Short, Stupid.

  • Don’t wait for the right question – say what you want to say.

  • Perform! The broadcast media flattens your voice.

Your training in the essential techniques for media interviews will not only help you to understand but will enable you to use the power of the media to enhance your organisation’s reputation.