When the media ask for an interview, will you side-step the issue? Then later hear the condemnation…

Will you ignore the media? Then watch the incident unfold on YouTube?

Environmental disasters, product failures, company re-structuring, accidents. The media thrives on bad news. But “no comment” equals “guilty” to a journalist.

Accolade also runs crisis and issue news management courses which teach executives how to handle the task of managing the media in a difficult situation.

You have done the risk assessments. But before anything goes wrong you need to know who are the best people to represent your organisation, and be sure they are properly trained.

Working with your communications, health, safety and environment teams we create a realistic and escalating scenario geared towards specific issues your organisation might face.

Key messages can be tested and developed against all the different media interview formats. Crisis media interview training will identify your best spokespeople, and help you work with rather than against the media.

How NOT to - an example of bad or no media training...